Laura's Lean Beef Brand Refresh
A leader in the organic beef industry, Laura's Lean Beef wanted to refresh their brand to help reflect the forward thinking and health conscious values of their company. With the help of some initial concept work and a talented illustrator we were able to finalize several ideas and settle on a brand new look for the product packaging. The familiar diamond pattern was reworked and a brighter green and golden yellow were brought in to give the brand a more contemporary feel. A modified version of NeutraFace was created for use in the logo and on a new secondary logo built to represent a stamp.